Ngeli xesha apho imithombo yeendaba yentlalo ibumba yonke into ukusuka kwifashoni ukuya kukhetho lokuhombisa ikhaya, impembelelo yayo kwizigqibo zokuthenga ze-niche-ezifana nokunyuka kweTV-ayinakukhanyelwa. Utyando lwamva nje kwiingxoxo ezikwi-Intanethi, ukuqinisekiswa kwabaphembeleli, kunye namaqonga aqhutywa ngokubonakalayo kuguqula indlela abathengi abavavanya ngayo kwaye bathenge izisombululo zeTV. Iingcali ngoku ziphikisana ukuba amaqonga afana ne-Instagram, iYouTube, iTikTok, kunye nePinterest ayizozixhobo zokuthengisa kuphela kodwa ii-hubs zokwenza izigqibo ezibalulekileyo kubathengi be-tech-savvy.
Ukunyuka kweNkuthazo ebonakalayo kunye noPhononongo lwabalingane
Ukunyuswa kweTV, kanye emva kokucinga okusebenzayo, kuye kwavela kwindawo ekugxilwe kuyo kuyilo lwangoku lwekhaya. Ugxininiso lwemidiya yoluntu kwi-aesthetics kunye nokwenza ngcono indawo kuye kwaqhubela abathengi ukuba bafune ii-mounts ezidibanisa ukusebenza kunye nobuhle obuthambileyo. Iiplatform ezifana nePinterest kunye ne-Instagram zibonisa ukusetwa kwekhaya, apho abasebenzisi baqaqambisa indlela ukunyuswa kwe-ultra-slim okanye iingalo ezichazayo ezincedisana nezinto zangaphakathi ezincinci.
Ngokutsho kophando luka-2023 nguHome Tech Insights,I-62% yabaphenduliuvunyiwe ukuba uphande ngokunyuka kweTV kwimidiya yoluntu ngaphambi kokuthenga. Umxholo owenziwe ngumsebenzisi, onje ngeevidiyo zokufakela ze-DIY kunye nezithuba "phambi kwe- vs. emva", zibonelela ngokuhambelana, ukuqonda kwehlabathi lokwenyani. “Ukubona umntu efaka intaba kwindawo efana neyam kwakha ukuzithemba,” utshilo uSarah Lin, umninimzi osandula kuthenga intaba eshukumayo emva kokubukela isifundo seTikTok.
Iimpembelelo kunye naMazwi aThenjiweyo
Iimpembelelo zetekhnoloji kunye neengcali zokuphucula ikhaya ziye zavela njengabadlali abaphambili kwesi sithuba. Iziteshi zeYouTube ezinikezelwe kuseto lwethiyetha yasekhaya zihlala zijonga ubunzima bobunzima, ukufakela ngokulula, kunye neempawu zolawulo lwentambo. Ngeli xesha, ii-micro-influencers kwi-Instagram iqabane kunye neempawu ezifana neSanus, iVogel's, okanye iMount-It! ukubonisa iimveliso zisebenza.
“Abathengi abasathembeli kuphela kwiinkcazo zobugcisa,” utshilo umhlalutyi wezorhwebo uMichael Torres. "Bafuna ubunyani. I-Reel ye-30-yesibini ebonisa intaba ejikelezayo ngokufanelekileyo okanye ibambe i-75-intshi ye-TV ikhupha ngaphezu kwencwadana yemveliso."
URhwebo loLuntu kunye noLwaneliseko olukhawulezileyo
Amaqonga nawo avala umsantsa phakathi kokufunyanwa nokuthenga. Iithegi zokuthenga ze-Instagram kunye neTikTok's "Thenga ngoku" ivumela abasebenzisi ukuba bathenge ii-mounts ngokuthe ngqo kwiintengiso okanye kwizithuba zempembelelo. Oku kudityaniswa komthungo kwenza imali ekuthengeni ngokungxamisekileyo-indlela yokuqina ngakumbi phakathi kweminyaka eyiwaka kunye neGen Z.
Ukongeza, amaqela e-Facebook kunye neentambo zeReddit ezinikezelwe ekuphuculeni ikhaya zisebenza njengeendawo zokucombulula iingxaki zabantu abaninzi. Iingxoxo malunga nokuhambelana nodonga, imigangatho yeVESA, okanye iinkqubo zeentambo ezifihliweyo zihlala ziphembelela abathengi kwiimpawu ezithile.
Imingeni kunye neNdlela ePhambili
Ngaphandle kwezibonelelo, imakethi eqhutywa ngamajelo eendaba zentlalo ayinayo imigibe. Ulwazi olungelulo malunga nokhuseleko lokufakela okanye ukunyuswa okungahambelaniyo ngamanye amaxesha, oko kubangela ukuba iibrendi zityale imali kumxholo wemfundo. Iinkampani ezinjengeMantelMount ngoku zipapasha iividiyo zentsomi zokuchasa i-DIY ayihambanga kakuhle.
Njengoko izixhobo ze-augmented reality (AR) zifumana i-traction, abathengisi baqikelela ukuba "izinto zokuzama" ezibonakalayo-apho abasebenzisi babona ukukhwela kwiindonga zabo-ziya kuba ngumda olandelayo.
Ukuqukumbela
Imithombo yeendaba zentlalo iye yaluguqula ngokungenakuguquleka uhambo lwabathengi lokunyuswa kweTV, ijika imveliso ebikade ingahoywa ibe yintengo yoyilo. Kwiibrendi, isifundo sicacile: umxholo obandakanyekayo, ukuqinisekiswa koontanga, kunye nokudityaniswa kokuthenga okungenamthungo akusakhethi. Njengomsebenzisi weReddit ngokucacileyo wathi, "Ukuba intaba yakho ayikho kwisondlo sam, ayikho eludongeni lwam."
Ixesha lokuposa: Apr-18-2025
