Njengoko imfuno yeenkqubo zokuzonwabisa zasekhaya ezihambele phambili zikhula kwihlabathi liphela, abavelisi beTV bayabaleka ukuze bafumane imali kwiimarike ezintsha-kodwa indlela eya kulawulo lwehlabathi izele ziingxaki.
Imakethi yeTV yehlabathi jikelele, exabisa i-5.2 yeebhiliyoni zeedola ngo-2023, kulindeleke ukuba ikhule kwi-CAGR ye-7.1% ngo-2030 (uPhando lweMarike eManyeneyo). Ngokuqhutywa kukunyuka kwemivuzo enokulahlwa, ukufudukela kwabantu ezidolophini, kunye nokwanda koomabonwakude abancinci, abavelisi bayanda ngaphaya kweenqaba zemveli kuMntla Melika naseYurophu ukuya kwiindawo ezikhula kakhulu njengeAsia-Pacific, Latin America, kunye neAfrika. Nangona kunjalo, olu manyano lwehlabathi lukhohlakeleyo luzisa amathuba anengeniso kunye nemingeni eyoyikekayo.
Amathuba Ukuqhuba Ukwandiswa
1. IMbango eNgquba kwiiMarike ezisakhulayo
I-Asia-Pacific, ekhokelwa yi-Indiya, i-China, kunye ne-Asia-mpuma ye-Asia, yenza ngaphezu kwe-38% yeentengiso ze-TV zehlabathi jikelele (i-Counterpoint Research), idala imarike evuthiweyo yeentaba. Ukufudukela ezidolophini kunye nokuncipha kweendawo zokuhlala kwizixeko ezinjengeMumbai, Jakarta, kunye neManila zibangela imfuno yokonga indawo, ukunyuswa kwemisebenzi emininzi. Iibrendi ezifana nezaseIndiyaGodrej Interriokunye neTshayinaNB North Bayouzigqwesa iimarike zalapha ekhaya kunye nezisombululo ezifikelelekayo, ezikhaphukhaphu ezenzelwe amagumbi axineneyo.
E-Afrika, ukunyuka kwe-TV yokungena (ukunyuka kwe-21% ukususela ngo-2020, i-GSMA) ivula iingcango. YaseMzantsi AfrikaEllies Electronicskutsha nje kusungulwe umgca wokuxhoma eludongeni ngexabiso eliphantsi ojolise kumakhaya akudidi oluphakathi, ngelixa iKenyaSafaricomiqokelela iipali zeTV ngokuhlawula-njengoko-uhamba-uhamba ngemirhumo ye-smart TV.
2. Ukuqhubela phambili kweTekhnoloji
Ukunyuka kwe-Smart kunye nokudityaniswa kwe-IoT, uhlengahlengiso lweemoto, kunye neenkqubo zolawulo lwentambo zifumana ukutsaleka.I-Peerless-AVUkwandiswa kweYurophu kubandakanya ukunyuswa okuzakhelwe-ngaphakathi kwe-USB-C hubs zoqhagamshelo olungenamthungo, ukujongana nomsebenzi oxutyiweyo. Okwangoku,Imbali AVIntaba ye-AI ye-“AutoTilt” enikwe amandla e-AI, elungisa ii-engile zesikrini ngokusekelwe kubukho bombukeli, ibona ukuthathwa okunamandla kwiimarike zeteknoloji ezifana noMzantsi Korea kunye neJapan.
3. Ubuhlakani obucwangcisiweyo
Ukusebenzisana kunye nabasasazi basekhaya kunye nezigebenga ze-e-commerce zikhawulezisa ukungena kwimarike.Sanusngokubambisana kunyeAlibabaukulungelelanisa ukuthengiswa kwemida e-Southeast Asia, ukunciphisa amaxesha okuhambisa nge-50%. Ngokufanayo,IVogel'sidibeneI-IKEAeYurophu ukubonelela nge-DIY-friendly mounts, ehambelana nomthengisi ozinzile-ogxile kubathengi.
Imingeni ePhambili kuHlumo lweHlabathi
1. Ukuguquguquka kwekhonkco lonikezelo
Ukungavisisani kwezopolitiko, ukunqongophala kwempahla ekrwada (umzekelo, amaxabiso e-aluminiyam anyuke nge-34% ngo-2023), kwaye ukulibaziseka kokuthunyelwa kwenqanawa kusongela imida.Mount-It!ijongene ne-20% yeendleko zemveliso yokunyuka ngo-2023, ukunyanzelisa uhlengahlengiso lwamaxabiso eLatin America. Ukunciphisa umngcipheko, iinkampani ziyathandaLGababoneleli abahlukeneyo kwaye batyala imali kwiindawo zemveliso zengingqi, ezifana neplanti entsha eMexico esebenza eMntla nakuMzantsi Melika.
2. Imiqobo yoLawulo
Ukwahluka kwemigangatho yokhuseleko kunye neerhafu zokungenisa elizweni kwenza kube nzima ukwanda. Umzekelo, inkqubo yoqinisekiso lwe-INMETRO yaseBrazil yongeza iiveki ezisi-8 ukuya kwezi-12 ekusungulweni kwemveliso, ngelixa i-EU ehlaziyiweyo yemithetho ye-EcoDesign ifuna ukunyuswa ukuze kuhlangatyezwane neenqobo ezingqongqo zokuphinda zisetyenziswe.Samsungngoku uqeshe amaqela athobelayo azinikeleyo kwingingqi nganye ukukhangela ezi ngxaki.
3. Ukhuphiswano lwasekuhlaleni
Iimveliso zasekhaya zihlala zijongela phantsi abadlali behlabathi kwixabiso kunye nokubaluleka kwenkcubeko. EIndiya,Trukeinikeza iintaba ezineeshelufu zesithethe zamaHindu ezakhelwe ngaphakathi, ezilungiselela amakhaya esintu. Ukuphendula,I-Peerless-AVisungule umgca we-"Glocal" ngo-2024, udibanisa iimpawu zeprimiyamu kunye noyilo oluthe ngqo kwingingqi, ezifana nezaleko ezikwaziyo ukumelana nomhlwa kwiimarike eziselunxwemeni.
4. UFakelo lweMisantsa kwiziseko zoncedo
Kwimimandla efana ne-Afrika ekwi-Sub-Saharan kunye nasemaphandleni akuMzantsi-mpuma we-Asia, ukunqongophala kwabafakeli abaqeqeshiweyo kuhlala kungumqobo.IVogel'skuqwalaselwe oku ngokuqeqesha iikontraka zasekhaya ngokusebenzisa iimodyuli zenyani yenyani, ngelixaAmazon's Inkonzo ye "Mount-in-a-Box" eBrazil iquka izifundo zofakelo ezidityaniswe nekhowudi yeQR.
Isifundo: Indlela uSanus woyisa ngayo iLatin America
Ukungena kukaSanus ngo-2023 eBrazil naseColombia kuqaqambisa amacebo okuziqhelanisa:
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Amaxabiso eNdawo: Kunikezelwe ngezicwangciso zezavenge ngokusebenzisana neI-MercadoLibrekwayee-Colombia.
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Uthethathethwano noluntu: Iindibano zocweyo ze-DIY ezixhasiweyo eSão Paulo, zigxininisa ukuxhotyiswa kwabasetyhini ekuphuculeni ikhaya.
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Uzinzo Edge: Kusetyenziswe imathiriyeli esetyenzisiweyo ukusuka kubaboneleli bengingqi ukunciphisa iindleko kunye nokubhenela kubathengi abazi-eco-aware.
Isiphumo: I-15% yenzuzo yesabelo semarike phakathi kweenyanga ezili-18.
Ingcali Outlook
“Ukwandiswa kwehlabathi akupheleli nje ekuthengiseni iimveliso—kumalunga nokucombulula iingxaki zasekuhlaleni,” utsho uCarlos Mendez, uMlawuli weCandelo leeNtengiso kwaFrost & Sullivan. "Iimveliso ezityala imali kwi-R&D yendawo kunye nentengiso yenkcubeko iya kuphumelela."
Noko ke, uGqr. Anika Patel weGlobal Business Lab yeMIT ulumkisa ngelithi: “Ukwanda ngokugqithiseleyo kuyingozi yokwenene.
Indlela ePhambili
Ukuze uphumelele, abavelisi kufuneka:
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Sebenzisa uHlaziyo lweDatha: Sebenzisa i-AI ukuqikelela i-spikes yemfuno yengingqi (umzekelo, intengiso yeeholide kwixesha lase-India le-Diwali).
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Yamkela i-Agile Manufacturing: Ii-hubs zoshicilelo lwe-3D eVietnam naseTurkey zenza iprototyping ekhawulezileyo kwiimarike ezahlukeneyo.
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Gxininisa kwiiModeli zeSetyhula: Qalisa iinkqubo zokurhweba ukwakha ukunyaniseka kunye nokunciphisa inkunkuma.
Umdyarho wehlabathi jikelele weTV awusengowokubaleka — lugqatso lomgama ovelisa izinto ezintsha, uhlengahlengiso, kunye nokomelela. Njengoko amagumbi okuhlala eguquka, ngokunjalo kufuneka izicwangciso zabo bajonge ukukhusela indawo yabo kwiindonga zehlabathi.
Ixesha lokuposa: Apr-02-2025
